Project Overview
Design work for the Ontario Long Term Care Association, which represents 70% of Ontario's long-term care homes and advocates for the sector to government, media, and the public. The deliverables span a five-year strategic plan, an annual budget submission, public-facing one-pagers, and economic-impact infographics. The challenge was to translate emotionally and politically sensitive content into formats that feel warm and dignified without losing the credibility advocacy work demands, solved through a consistent visual language of soft teal and navy, resident-centred photography, and strong data treatment across every format.
Roxxie Creative