Roxxie Creative
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Gain Street Strategy

  • Brand strategy
  • Visual identity
  • Guidelines
  • Social system
  • Website

A specialist brand, built to work across every touchpoint.

Gain Street Strategy website mockup Gain Street Strategy homepage design Gain Street Strategy website screens Gain Street Strategy brand guideline pages Gain Street Strategy social media templates
Gain Street Strategy website mockup

The challenge

Gain Street Strategy was repositioning toward roofing and construction contractors in Canada and the US. The identity needed to communicate that focus while remaining welcoming to clients beyond the sector.

My contribution

Working from the client’s strategic direction, I translated the positioning into a confident, consistent visual system.

What I delivered

A refreshed identity, brand guidelines, a five-pillar social template system, and supporting website design.