Project Overview
Gain Street Strategy is a digital marketing agency that repositioned itself as a specialist for roofing and construction contractors in Canada and the US. Working from the client's strategic direction, the design translated that repositioning into a cohesive visual system: a refreshed brand identity, comprehensive brand guidelines, a five-pillar social media template system, and supporting website design. The challenge was to give a specialist agency a brand that feels confident and industry-savvy without alienating clients outside the target vertical.
Roxxie Creative